All about Me…

Posts Tagged ‘monologue’

4 P’s for Marketing…How about Social Media???

Posted by vishalsinghal on August 6, 2010

All MBA programs around the world teach 4 or maximum 5 Ps of Marketing i.e.

  • Product
  • Place
  • Price
  • Promotion &
  • People

However, social media is different as earlier it was one way transfer of information in web 1.0 then came dialog in web 2.0 generation but now the world is talking about “Communities, Engagement of customers” etc” in web 3.0 generation. Thus, it can’t be just 4 or 5Ps that will rule the world, there’s got to be more than 5, so here I am putting 25 of them which I picked up from here…

  • Provide: Something of value…
  • Petition: Demand innovation, make folks, platforms, messages better!
  • Productize:  Yes, new word!  Make your offer easy to understand!
  • Promote: Your product, service, business, events, news (don’t overdo).
  • Personalize: Let them see the “real” you.
  • Participate: Interact and engage (your audience)
  • Play: Take it easy, it’s not all strategy… 🙂
  • Pace: Take it easy, don’t over do it.  Just don’t!
  • Protect: Protect your brand, industry, service, peers
  • Plan: Yes, plan –don’t just do it!
  • Propel: Initiate discussions, bring the best out in people.
  • Pamper: Recognize players, collaborate, give credit where credit is due.
  • Partake: Answer questions, participate in discussions/chats.
  • Peer: Do not underestimate players based on their followers, community
  • Penetrate: Cover all aspects
  • Patrol: Entire landspace –correct & clarify statements and behaviors
  • Perform: Do it!  Just do it!
  • Persist: Don’t give up!
  • Predict: Think what’s next…
  • Pioneer: Don’t hold back, try different things (white hat rule though!)
  • Practice: Don’t be afraid, practice makes perfect; learnings await you!
  • Propose: Propose ideas, solicit business (humbly), ask for collaboration.
  • Punctuate: Don’t be afraid of repeating your point, though not bot-like.
  • Pursue: Follow up; be persistent to engage: to get answers, be heard.
  • Pay Attention: To influencers, trends, competition, customers.
  • Finally, be Positive about what you do and do it with sincerity…

    (Source: Social Media Today)

    Posted in Education, Training & Seminars, Social Media | Tagged: , , , , , , , , , , , | Leave a Comment »